11 Free CRM Templates: Excel, Google Sheets, & ClickUp
We’ve all heard the phrase “the customer is always right,” and whether you live by it or not, there’s no denying that customers, at the very least, are super important for the success of your business.
And the secret to happy customers? Maintaining healthy relationships with everyone who supports your product. This is the first step in growing your list of life-long customers who will ultimately bring new meaning to your product, fulfillment to your job, and hopefully, become advocates of your business. 📈
Happy customers are the ultimate source of genuine and free organic advertising, which is one of the many reasons why Customer Relationship Management (CRM) is so important for every business.
Proper CRM ensures that no customer falls through the cracks and shows that you value the people buying your product (and keeping your company afloat). This is why flexible and user-friendly CRM templates are such a valuable tool.
CRM usage has boomed across industries year over year. In fact, GetBase reported over 90% of companies with more than 11 employees—and even 50% of companies with fewer than 10 employees—invest in a CRM system.
Forging and maintaining healthy relationships is serious business, and finding the perfect CRM template is crucial to make sure you’re checking every box for customer success. Follow along as we break down the benefits of using CRM templates and 11 of our favorites, including free CRM templates for ClickUp, Google Sheets, and Excel.
- What are the benefits of using CRM templates?
- Our top 11 most useful CRM templates
- 1. CRM Template by ClickUp
- 2. Simple CRM Template by ClickUp
- 3. Commission Tracking CRM Template by ClickUp
- 4. Sales Pipeline CRM Template by ClickUp
- 5. Google Sheets CRM Template
- 6. Real Estate CRM Template by ClickUp
- 7. Job Search CRM Template by ClickUp
- 8. Excel CRM Template
- 9. Apartment Search CRM Template by ClickUp
- 10. Customer Service Management CRM Template by ClickUp
- 11. CRM Whiteboard Template by ClickUp
- If you love CRM templates, let me hear you sCRM!
What are the benefits of using CRM templates?
You can use CRM for virtually anything.
Planning to move? There’s a CRM template for that. Need a better way to contact your real estate clients? There’s a CRM template for that too!
CRM is a more organized way of making sure you’re following up with and nurturing your customers or leads. Living off of sticky notes or daily reminders is not the way to foster long-term client relationships, and CRM software is an excellent way to ensure everyone in your contact list is getting the attention they need when they need it.
All companies have slightly different beliefs on how to maximize productivity using CRM. As a result, there are countless pre-made CRM templates available online to fill every niche.
Pre-built and customizable templates are a great starting point for people who could use a few pointers on their first CRM software experience, or seasoned experts who simply want to get the ball rolling faster. ⏰
They can also help you organize your leads in ways that you simply hadn’t thought of before!
Rather than training wheels, look at templates as your personal assistant. These are tools to enhance your quality of work, regardless of skill level.
But here’s the thing, templates are built to be customized by you! Invest your time in a flexible template tailored to your process.
Our top 11 most useful CRM templates
While a CRM is useful for practically every business, not all CRM templates are built the same.
Luckily, we’ve already done the work to bring you 10 of our favorite free CRM templates—equipped with the features, must-haves, and resources to support all of your CRM needs, no matter what industry you’re in.
Ready, steady, let’s go! 🚦
1. CRM Template by ClickUp
When you think CRM, you probably also think of sales, and this template really gets that.
This beginner-friendly CRM template by ClickUp is perfect for those looking to start managing their customer relationships faster. With seven statuses to bring transparency into your task progress and five functional ways to visualize your work, this folder will help you organize your accounts in a way that makes sense.
Find your client information organized in a Calendar view, ClickUp Doc, or List view with drag-and-drop functionality. With this template, your account details and closed deals will appear in separate lists to take any confusion about where your customers are in the pipeline. It also adds a Sales Playbook Doc to help you stay on top of and accountable for sales goals, account modules, time management, outreach, and more.
Think of this template as a guide to ensure no detail is left behind. Your go-to CRM system is there to maximize your potential sales.
2. Simple CRM Template by ClickUp
While the previous Folder organized your account information, this Simple CRM Template by ClickUp digs deeper into contact management. Customize your contact statuses and add additional fields for more information at a glance.
This is a beginner-friendly template, but it offers additional statuses, views, and custom fields to maximize your lead organization.
The drop-down fields in List and Table view will show you the priority level, stage, estimated value, phone numbers, and more for each client—all on a single screen. This will help you instantly understand and prioritize your most promising leads, and save the time you would have spent opening tasks or new tabs to get the same information.
3. Commission Tracking CRM Template by ClickUp
CRM, sales, and commission go together like peanut butter, jelly, and you—and this template makes tracking your commission easier than ever.
The Commission Tracking Template is a great way to take your account management in ClickUp to the next level. It is slightly more advanced than the previous CRM templates, but comes with all of the resources you need to make the most of it, including a detailed Help Doc! The main goal of this template is to help you save time keeping track of your commission by automatically calculating it for you.
Custom statuses like New Lead, Price Negotiation, Purchase Agreement Sent, and Paid help you understand your account’s progress at a glance, but the real value in this template is in its Custom Fields.
Use the drop-down Custom Fields to determine the commission percentage per account with an Actual Value field, Commission Percentage field, and an automatically calculated field called Commission Earned.
Plus, Custom Fields for linking websites, invoices, and checklists keep all of your systems connected and organized.
This template takes a little more work to get used to, but will save you a significant amount of time per week that can be re-dedicated to your team!
4. Sales Pipeline CRM Template by ClickUp
The Sales Pipeline Template by ClickUp shows just how far you can take CRM. From potential leads to renewed clients, this template creates a hub for anyone and everything related to your pipeline.
This is key if you’re starting to juggle more accounts or need to know exactly where and when customers travel down the funnel. This flexible template neatly organizes every resource into an easily navigated epicenter.
Apply this template to your Workspace and within seconds access one Custom Field, four Views, seven ClickApps, and over 30 detailed task statuses including up for renewal, demo, onboarding, churned, and more. Plus, Automations! See the power of ClickUp in action with Automations that change task assignees and Lists as statuses change.
Think of this template as an introduction to how CRM software can take you further in sales through features and views designed to propel your deals forward.
5. Google Sheets CRM Template
If you’re currently leading a team of sales reps or in charge of seeking out new sales opportunities, this SalesTable Spreadsheet CRM Template by Close will help you gain visibility into critical sales stats like the number of open, closed, and won opportunities.
This template is easy to edit directly in Google Sheets and provides a visual dashboard to show progress toward your main sales goals. Not only see the leads you have in progress, but assign, track, and determine the value of new opportunities in your pipeline.
6. Real Estate CRM Template by ClickUp
If you’ve attempted to buy a house in the last few years or simply enjoy a daily Zillow-crawl (guilty) then you know how wild the real estate industry can be.
In real estate, there is so much to juggle even within a single deal, that CRM is absolutely necessary to make sure every potential client is comfortable and confident with the stage of the process you’re in. Plus, having a solid real estate CRM tool with automation capability is a must-have for agents who are always on the go.
The Real Estate CRM Template by ClickUp is a valuable resource for agents and agencies who need to make informed decisions quickly, stay in touch with high-value customers, and organize their in-progress deals.
Know who you’ve contacted, who’s interested, negotiating, and sold with 15 real estate-specific task statuses, and keep every resource on hand at all times with six view types. Add showings to your calendar, keep a running list of properties and so much more—whether you’re a buyer or a seller, this template will help you keep your homes in order.
7. Job Search CRM Template by ClickUp
Remember when we said a CRM could be used for practically anything? Here’s an example of that!
Searching for a job is a job in and of itself. The Job Search Template by ClickUp will help you feel grounded during the whirlwind of career hunting so you can focus on the offers that are best for you!
Keep track of applications you’ve sent out, potential opportunities, company research, ratings, perks, and interview resources in an organized list that’s sortable or categorized by tags, views, or statuses! Plus, when the recruiter asks about your attention to detail, the effort you dedicated to this Job Search Template will absolutely blow them away.
8. Excel CRM Template
There’s no way we could make it through an entire post about CRM without linking to an Excel template!
The Sales Funnel Template by Salesflare comes with four sheets to get started:
- Sales Funnel
- Settings & Instructions
Once you input your data, you can customize your spreadsheet in the Settings & Instructions sheet, and set custom stages—similar to ClickUp’s custom statuses—to show the sales stages in your pipeline. In your Sales Funnel sheet, you can store company and contact names, email information, sales stages, overall value, probability, progress to won, expected revenue, and more. Even set follow-up reminders for the team to help move deals down the funnel and watch your Insights page update automatically.
9. Apartment Search CRM Template by ClickUp
Real estate may be a beast of a process, but apartment hunting is no joke either!
Use this Apartment Search CRM Template in ClickUp to organize your potential new apartments, see the locations displayed on a map, schedule your tours on a calendar, and record your questions.
The contracts required for securing an apartment may not be as lengthy as the process for buying a house, but this is still the place you’ll be living for the next year—at least. Make sure you land the (rented) home of your dreams with five highly visual ways to structure your apartment information and six statuses to organize the hits on your search with this detailed Folder in ClickUp.
10. Customer Service Management CRM Template by ClickUp
Companies use CRM to forge relationships, and having top-tier customer service is a major step in making that happen! But excellent customer service also requires excellent organization, and this customer service management template by ClickUp was designed to conquer every ticket, chat, and issue you could throw at it!
The value of a powerful and thorough CRM system is packed neatly into a folder that can be applied to your workspace in seconds. Access six helpful task statuses, five custom fields, seven views, and automations to monitor your deals all the way through the pipeline.
Organize clients and feedback as a List to display every ticket in your workflow, or drag and drop them across a Kanban board to move them into different statuses. Use ClickUp’s Form view to send out a pre-built Customer Service Request survey that instantly becomes a task, then add important details to your ticket task with Custom Fields.
Customer service is no easy feat, but this template minimizes the clutter so you can focus on your customers.
11. CRM Whiteboard Template by ClickUp
This CRM Whiteboard Template by ClickUp allows your team to collaborate on managing your sales pipeline, tracking of leads, deals, accounts, and contacts. Having a CRM in whiteboard view is a great way to make sure the entire team is aware of leads, team wins, and potential new customers.
Use this CRM Whiteboard Template to improve collaboration and visibility on your sales team.
Bonus: CRM Alternatives & CRM Examples
If you love CRM templates, let me hear you sCRM!
CRM should be your go-to for better overall customer data management, cross-departmental alignment, and improving your deliverables. And using dynamic CRM software saves you a ton of time getting started. 💨
CRM templates can be used for almost anything. So it’s important that your template is customizable to fit endless use cases! All 10 of these templates bring a ton of value to your CRM process, but it all comes down to your personal preference and company process.
ClickUp is designed to be used by teams of any size and across industries. It’s packed with functional tools to build your CRM from scratch or simply choose one from our template library. But the best part? It’s free! 💸
Access tons of CRM templates plus 100MB of storage, unlimited tasks and members, over 1,000 integrations, collaborative Docs, and so much more for free, forever in ClickUp! 🦄
Questions? Comments? Visit our Help Center for support.